Great creative strategy starts by defining success, understanding your people, and crafting a story that will connect with them.

Lumina Foundation: Today’s College Climb

A campaign to educate Lumina’s hard-to-reach audience of policymakers about the experiences of today’s college students—an older, more diverse group navigating a higher education system not built for them.

ACLU of Indiana: Let’s Talk About Abortion, Indiana

With message-testing data in hand, the ACLU of Indiana knew they needed to change the way Hoosiers talked and thought about abortion. A tall order, and one the team knew would take years of work. The extensively researched website and campaign continue to draw visits for people wanting to join the conversation.

Zaner-Bloser

Beloved by the teachers who know about it, the educational company under the Highlights for Kids umbrella needed a brand position that would help them stand out. They liked it so much they made it their tagline.

Marion County Election Board

To get more Indy voters to the polls, the MCEB worked to reach inconsistent voters, new voters, and regular voters with a segmented digital campaign and a redesigned website that helped voters get the information they need—faster and easier.

The Commanist Party

In honor of National Punctuation Day, Well Done launched the Commanist Party in an award-winning campaign.

Healthcare writing

Whether the goal is to increase the number of physician referrals or the number of vaccinations, writing for the healthcare industry means putting people at the heart of the story.

Awards & Recognitions